Facebook may not be super popular with young people, but itโs still a HUGE social network that deserves your music marketing attention โ whether youโre a singer, a rapper, a songwriter or music producer. And there are a few different ways you can do this.
Obviously, you can share your music on your personal and artist profiles, but thatโs just the tip of the iceberg.
Facebook is still a very visual medium. Meaning video is huge on the platform. And itโs rumored the blue giant is only going to place more emphasis on video for Facebook.
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So itโs a good idea to get into the habit of using video on the platform.
One of the best ways to use video as a rapper or singer is to utilize Facebook Live.
And hereโs the crazy thing โ Facebook finds that people watch Live videos 3x longer than normal Facebook videos.
Recently Michelle Aguilar wrote a post on the TuneCore blog about this very subject, so we wanted to share what she wrote, and add our thoughts.
What is Facebook Live
Hereโs Michelleโs take:
Facebook Live is a live video streaming feature that allows people, public figures and pages share live video with their friends and followers.
The Details:
Your live video can be up to 90 minutes long, just make sure youโve got a solid internet/wi-fi connection. And the best thing, the video gets published on your profile after your live feed ends. So people can watch it even if they miss the live stream.
Just click the โLive Videoโ button on the โWhatโs On Your Mindโ section of your timeline. Itโll start streaming the live video.
How to Use Facebook Live as a Rapper or Singer
Hereโs what Michelle mentions as good ways to use FB Live Video:
- Q&A With Fans
- Song Requests
- Rehearsals
- Announcements
Those are all great ways to use the Live Video feature. If you want more details on how to use them in the above ways, check out the original post on the TuneCore blog.
Hereโs another couple ways to use it:
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In The Studio
Whenever youโre in the studio โ it can be a great content to stream video of the session live. Setup your phone and just do your thing in the studio.
Check in every so often if thereโs a lot of people watching and making comments, etc.
Whether youโre recording or its a mixing session, stream that shit. People love watching in-the-studio footage.
Songwriting / Beat Making Sessions
If youโre a rapper or singer, why not live stream your songwriting sessions? Just setup your phone and start writing the song (do it out loud so ppl watching the stream can hear).
If youโre a beat maker or music producer stream the beat making process.
Ask peopleโs opinions, read comments and respond and just make the fans part of the creation process.
This is great content that fans will eat up.
Live Show
Another idea is to live stream your live shows โ no matter what they are.
Whether theyโre empty clubs, open mic nights or packed theatres, why not live stream the show?
This might require another person to do the filming and interacting with fans, but heyโฆ it can be done.
Get creative with it.
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Just Do It
Content is king on the internet, but it takes a lot of time to create and distribute. But you need to do it consistently. Thatโs why using things like Facebook Live Video is a great way to just naturally integrate it into your day (or night). Facebook Groups are great too.
If you have music that’s ready to be released, I highly recommend you use TuneCore to do it – they’re an affordable way to release unlimited music to Spotify, Apple Music, Tidal and more!